Break the revenue ceiling

From Revenue Ceiling to Revenue Floor

Let’s be honest: the way everyone sells mobile data makes zero sense.

A flat e.g. $25 a month for “unlimited” data that everyone sells sounds good… until you realise it’s become a revenue ceiling. You’ve just locked in your top-line revenue. No matter how much your customer uses, engages, or loves your service—$25 is all you’ll ever get. No matter how much you add to the service, $25 per user is the ceiling.

That’s not a strategy. That’s a trap.

Flat rates = flat revenue

Unlimited or huge monthly plans (50GB, 100GB, 150GB…) are convenient, yes. But they’ve turned operators into utilities—just another bill to pay. Commoditised. Forgotten. Passive.

And worse? You’re leaving money on the table.

There’s a better way

Instead of selling one big, boring monthly plan, you could sell moments. Just in time. Just for the need.

Users could for example

• Buy add-ons flexibly when you run out of data plan
• Boost speed on demand (even if you’re “unlimited” on quota)
• Buy flexibly a 15mins, 1h or 3h unlimited data with pocket money - when in need or to save quota
• Buy the short chunks on off-peak hours at great rates
• Received rewards—an hour of data, a 15-min gift. So they are enaged and not in risk of churn
• Buy short chunks to share them to friends and family - also from postpay to prepay and vice versa

Now imagine: a customer on a $20 base plan adds multiple $0.49 chunks on top - or a $10 perfectly timed top-up to fill the gap. That’s $30 of revenue—and they feel more in control. Versus $25 for unlimited and never thinking of you again.

We have seen some users spend over $60 with differentiated product like that - instead of opting into $20 unlimited monthly plan.

Even better, you’re no longer missing out on non-consumption—those customers who only use Wi-Fi, only call, or use data only on your competitor’s SIM. With pocket-money pricing, they’ll connect on the go. Like buying a small bottle of water for €1. Not cheap per litre—but exactly what they wanted. So you bring new users to generate data revenues, that can not buy monthly bundles. And get revenues from second SIMs in a dual-SIM devices.

The electricity analogy

You’ve seen it with energy: flat €0.15/kWh pricing make people passive. Spot pricing: suddenly people cared. They adjusted behaviour. Delayed heating up the house and sauna. Delayed baking in the oven or using tumble dryer. Charged the car overnight. And guess what? They often spent more, even while paying less per unit.

Mobile data can be the same.

Sell small, dynamic chunks. Incentivise off-peak usage. Let people play the game. Some will spend more, and they’ll do it gladly, because they feel it’s their choice. And as you make them engage more often your users churn less and you attract new users without media campaigns. In addition, the service is sustainably differentiated to everyone in a commoditised market.

Break the ceiling. Build a floor.

With smart tools for sales and marketing teams—happy hours, campaigns, competitions, segmented offers, rewards, gifts—you don’t just sell data. You build engagement. You build moments. You build revenue from the floor up.

We’ve got more tricks, from peak pricing to tailored offers. So that $20 per user is just the beginning—not the limit.

👉 Let’s flip the model. Make your revenue floor the new normal.

Get in touch to experience how to do it. We’ll demonstrate you how to go beyond flat rates—and finally unlock the true value of your network.

#SimplyConnect

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