The Mobile
Data Problem
How to grow revenue and profit?
Mobile operators struggle to grow both revenue and profit in a competitive, price-driven market. With limited tools to differentiate beyond cost, they are stuck in a deadlock, unable to maximize the value of their mobile connectivity assets.
Their services are treated as a commodity, rather than a dynamic, high-margin offering. Without real-time monetization tools, AI-driven pricing, and personalized engagement, operators cannot break free from utility-based pricing to unlock sustainable, high-value growth.
Solution to Grow
Revenue and Profit
Simple, transparently packaged data for instant activation, in operator branded omni-channel engagement app
Flexible managed and hosted service in the global cloud turning time into 20+ use cases and open APIs
Create immediately new products, targeted offers, and pokes powered by AI and support users
Closed loop, real time actionable analytics with AI powered recommendations
Tech & vendor agnostic
Extend reach and flexibility of any existing operator infra
App
Sales and Marketing team can create new products, offers, and campaigns freely. Offers are available for end users the same minute.
Create impactful seasonal offers, limited campaigns, and happy hours. Drive performing marketing campaigns. And grow off-peak revenues: start to shape the traffic
Target any segment freely for optimal use. Offer loyalty rewards and free data for surprise, delight, and engagement. Stop churn and maximise customer lifetime value
Use real time actionable analytics to close the loop with improvement actions. React instantly to any event anywhere. And let the automated AI based analytics optimise the results!
Portal for Sales and Marketing
Web based, real time, intuitive, and effective tool for marketeers and sales - without need for IT or Tech team support
Book a demoPortal for Care
Take care of any end-user issue, would they appear
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Web based tool to react to any end-user issues
Easy to know end-user status and history
Quick and effortless to fix issues
Cloud Native Server
We will offer the needed implementation and appvisory services to make it quickly in use - and properly used and capitalised over the lifetime. These are included in the business case we commonly create with our telecom operator customers
FAQs
Answers to Frequently Asked Questions
One way to use it is to offer simple, understandable, instant data for end users.
Another is to use the solution to replace Pay-as-you-go solution and provide simplicity.
Third is to offer it for limited volume plan users, to upsell time on top of e.g. 2GB monthly plan - and make users to use more.
Another great way to use the solution to use it for rewarding loyal users with free data, which is to be impactful not only to prevent churn, but to grow revenues
Naturally, operator can look at their users and segments, and wealth of data on them to find right segments to target first - to drive maximum adoption, engagement, and revenue growth.
For details of our 20 use cases see for example our blog, or reach out to us
There are no changes needed! Solution is a simple cloud overlay to existing BSS/OSS, to capitalise them fully. There needs to be secure connectivity from NXT:FWD to e.g. OCS, and one time configuration of existing systems (without HW changes).
Typically with proper planning and execution the implementation takes 3 months. It can be executed within a month, as technically implementation is simple, but to have a solid commercial plan 3 months implementation project is the typical approach.
The one time implementation project naturally requires IT and Technology to support, but after that there will be major saving on resource needs in IT, as new campaigns, offers and products will NOT require changes or IT support any longer.
We support any BSS/OSS and we have implemented the solution on ALL major vendors. We will assist in identifying how it will be configured for the OCS, and/or to systems, the telecom operator has installed.
The end user application will be localised to any and all languages the operator wants to. Typically it means localising it to all main languages in the countries operator operates, and the app supports multiple languages. It is worth to note that application has built in support for right-to-left languages too. The Sales And Marketing portal, as well as Care Portal are provided in English.
From end-users perspective and fairness, it is important that the experience is unlimited. In addition, the approach makes users to explore apps and internet, which will encourage them to use and buy more - and connectivity will be more important, if not vital, to them. However, the time chunks come with (a very large) fair usage quota to prevent fraud - and after the FUQ the the data can be throttled or cut.
On the contrary. With MB plans end users will try to use every byte. And when they do consume all Megabytes or Gigabites, they do not top up or buy more. With time chunks, no-one will use all the time - and if they do on short chunks, the price per minute is high even if they are cheap. Thus they also top up when time runs out. Also, users are willing to use small micropayments on top of their existing spend.
Finally, we have proven in multiple cases that the ARPU will grow. In cases, even the revenue from MB plans. Reach out to us to hear more!
Book a Demo
Want to learn more how the solution works, just book a remote demo
