Why Do Telco Vendors Keep Solving Problems Nobody Has?

Let me be brutally honest.

Flat on the sofa with the flu, scrolling through LinkedIn, I couldn’t help but notice the latest telco buzzwords doing the rounds: Network APIs. GSMA Open Gateway. CAMARA.You’ve seen the posts. You’ve probably liked a few.

Once again, the usual suspects are hyping up the Next Big Thing – and it’s exactly that: a thing. A platform. A framework. A technical construct. Vendors build a shiny bit of tech, pitch it to operators, and then the awkward question lands: what exactly is it for?

Cue the working groups, think tanks, and whiteboards filled with speculative “use cases” that no one asked for. All to justify a technology that was never rooted in actual consumer needs.

It’s innovation turned upside down.

Tech First. People… Maybe Later.

This is nothing new. Our industry has been doing it for decades.

We built 3G with no clue how to make it relevant (unless video calls were supposed to be the killer app). Then came 4G. Then 5G. Now we’re slicing networks (ask your neighbour what that means) and opening APIs in hopes that someone, somewhere, will build an app that—well, does something.

It’s always the same cycle:

1. Vendors engineer something clever.
2. Operators are sold the dream.
3. Teams are told to “go find the value.”
4. Nobody really does.
5. OTTs or internet players build something consumers actually want.
6. The next cycle begins.

And in the background, real consumer needs remain unchanged.

They just want to connect. Quickly. Easily. Affordably. To use their favourite apps and services. That’s it.

What If You Didn’t Have to Invent Use Cases?

Here’s a radical thought: what if you didn’t need to build the platform, the product and the marketing? What if you didn’t need to invent use cases at all?

What if someone had already done it?

That’s us.

Our Mobile Data Monetisation SaaS lets operators offer ultra-simple, bite-sized mobile data products: 15 minutes. One hour. A day. A month. With gifting, happy hours, targeted campaigns, competitions – all from a modern, consumer-grade app. Already tested. Already loved. Cloud-native. Telco-grade. Ready to go.

No need to justify slices or APIs. No need to wait for mythical developers. No need to spend months (or years) in integration hell. Just launch, learn, and grow with a product that makes sense from day one.

Let’s Get Real

Let’s say it out loud: most telco “innovation” doesn’t differentiate, doesn’t deliver new revenue, and doesn’t make customers any happier.

It’s time to flip the script.

Let’s stop waiting for someone to invent a reason to use your network. Let’s give your customers a reason to use it – now.

See It, Try It, Launch It – This Summer

If you’re tired of the tech push, and ready to launch something real – something that actually connects with people – we’ve got you covered.

Test it with a segment. Launch it before summer ends. Then do the real work of modern telco innovation:

✅ Kill what doesn’t work.

✅ Improve what does.

✅ Repeat. Scale. Win.

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So why not

📩 Get in touch.

📱 Experience yourself how easy “Simply Connecting” really is.

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