Time for Digital Transformation: Rethink Your App Strategy

Time for Digital Transformation: Rethink Your App Strategy

For years, mobile operators have voiced skepticism about apps. “Users don’t download many apps,” they say. “It’s almost impossible to get users to download a new app.” These concerns are valid—after all, app fatigue is real, and getting users to download and engage with an app can seem daunting.

But what if this isn’t the whole story?

The Myth: Users Avoid Apps

The average smartphone user has over 80 apps installed (see e.g. https://dataprot.net/statistics/how-many-apps-does-the-average-person-have/). Each user also actively uses 30 to 45 of them each month (see e.g. ** https://sensortower.com/blog/number-of-apps-used-per-device-2021 or https://kurve.co.uk/blog/app-downloads-statistics) .

And here’s the kicker: many of those apps are opened 50 times or more in a single month. That’s not app fatigue; that’s active, frequent engagement.

Clearly, when users see value in an app, they don’t just download it—they make it part of their daily lives. The question, then, isn’t whether users will download apps. The question is how operators can create apps that users genuinely want to use.

The Reality: Simple, Purpose-Driven Apps Work

We’ve seen it firsthand: operators can succeed with apps when they keep things simple. Forget overly complex apps or heavy branding exercises. Instead, focus on a single, dedicated purpose that aligns with user needs.

Take data plans, for example. Instead of promoting a generic app that users don’t immediately understand, why not offer something like “Get 1 Hour of Free Data”? A straightforward, enticing value proposition tied to a core user benefit is far more likely to drive downloads and engagement. Bring it with focus to end user. And deliver that using the smartphone properly from push notifications to widgets, active idles, live activities, and dynamic island - not only a destination webapp that gets lost and forgotten.

When users know exactly what they’re getting and why it matters, adoption follows. It’s not about convincing them to love your app—it’s about solving a problem they already care about.

And when that works, link the apps together with deep links, to create a complete super app offering. And offer the key use cases in the web sites too.

The Proof Is in the Results

In markets where we’ve implemented this approach, the outcomes speak for themselves. Users download and actively engage with these purpose-driven apps. Up to 10% of subs based on single SMS campaigns. Even third of users turning into active monthly users within the first 6 months.

Operators gain new channels to deliver value, build loyalty, and boost revenue. And the myth that users won’t download apps? Completely shattered.

Ready to Break Through?

Operators, it’s time to rethink what’s possible. The right apps, paired with the right value proposition, can unlock incredible opportunities for user acquisition, engagement and revenue growth.

If you’re ready to create an app that users will download, use, and love, we’re here to help. Let’s make it happen together, link it to your existing digital assets, and make users engage with your brand every day.

Get in touch with us today to start your breakthrough journey.

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Courtesy of