The Mobile
Data Problem
An aching pain for both end-users and operator marketeers
End-users see operator offering complex, unclear, technical, and boring.
There is lack of transparency on pricing rules, what is charged, or if data is on or off. Connectivity is limited. Finally, operator products are not engaging, fun or rewarding - not valuable for end users.
Operator data monetisation and engagement is a persistent problem.
Operators differentiate only with price and are stuck with cost based pricing due to lack of packaging compelling consumer products.
Thus, the consumer engagement sucks due to poor tools, platforms, and digital consumer touch points. As a result the data and connectivity is an utility - instead of being a properly monetised asset.
The Solution
A white label solution for operators to monetise mobile data
.webp){kind=icon}
Sell simple time chunks for instant activation directly from end-users’ smartphone
Deliver consumer delight for existing and new users with differentiated branded offerings
Create and target new products, offers, and marketing messages in real time
Secure optimised use of resources and investments, with use cases like traffic shaping
Drive growth and close the loop with real-time actionable analytics
Reach higher margins with value-based pricing
How the Solution Actually Works
Sell data on users hand. Create offers instantly.
An instant, simple, branded consumer app actively sells and markets data
A real time sales and marketing portal to create, price, target, and market effectively - and use real time actionable analytics
A web based portal for care, to manage any customer care issues
A cloud native server, managing and enforcing the full solution securely on top of any telco BSS/OSS stack
App
Sales and Marketing team can create new products, offers, and campaigns freely. Offers are available for end users the same minute.
Create impactful seasonal offers, limited campaigns, and happy hours. Drive performing marketing campaigns. And grow off-peak revenues: start to shape the traffic
Target any segment freely for optimal use. Offer loyalty rewards and free data for surprise, delight, and engagement. Stop churn and maximise customer lifetime value
Use real time actionable analytics to close the loop with improvement actions. React instantly to any event anywhere. And let the automated AI based analytics optimise the results!
The Sales Portal
Web based, real time, intuitive, and effective tool for marketeers and sales - without need for IT or Tech team support
Book a demoCare Portal
Take care of any end-user issue, would they appear
Web based tool to react to any end-user issues
Easy to know end-user status and history
Quick and effortless to fix issues
Cloud Native Server
We will offer the needed implementation and appvisory services to make it quickly in use - and properly used and capitalised over the lifetime. These are included in the business case we commonly create with our telecom operator customers
FAQs
Answers to Frequently Asked Questions
First key use case is to offer simple, understandable, instant data for end users.
Second is to use the solution to replace Pay-as-you-go solution and provide simplicity.
Third is to offer it for limited volume plan users, to upsell time on top of e.g. 2GB monthly plan - and make users to use more.
Another great way to use the solution to use it for rewarding loyal users with free data, which is to be impactful not only to prevent churn, but to grow revenues
Naturally, operator can look at their users and segments, and wealth of data on them to find right segments to target first - to drive maximum adoption, engagement, and revenue growth.
There are no changes needed! Solution is a simple cloud overlay to existing BSS/OSS, to capitalise them fully. There needs to be secure connectivity from NXT:FWD to e.g. OCS, and one time configuration of existing systems (without HW changes).
Typically with proper planning and execution the implementation takes 3 months. It can be executed within a month, as technically implementation is simple, but to have a solid commercial plan 3 months implementation project is the typical approach.
The one time implementation project naturally requires IT and Technology to support, but after that there will be major saving on resource needs in IT, as new campaigns, offers and products will NOT require changes or IT support any longer.
We support any BSS/OSS and we have implemented the solution on ALL major vendors. We will assist in identifying how it will be configured for the OCS, and/or to systems, the telecom operator has installed.
The end user application will be localised to any and all languages the operator wants to. Typically it means localising it to all main languages in the countries operator operates, and the app supports multiple languages. It is worth to note that application has built in support for right-to-left languages too. The Sales And Marketing portal, as well as Care Portal are provided in English.
From end-users perspective and fairness, it is important that the experience is unlimited. In addition, the approach makes users to explore apps and internet, which will encourage them to use and buy more - and connectivity will be more important, if not vital, to them. However, the time chunks come with (a very large) fair usage quota to prevent fraud - and after the FUQ the the data can be throttled or cut.
On the contrary. With MB plans end users will try to use every byte. And when they do consume all Megabytes or Gigabites, they do not top up or buy more. With time chunks, no-one will use all the time - and if they do on short chunks, the price per minute is high even if they are cheap. Thus they also top up when time runs out. Also, users are willing to use small micropayments on top of their existing spend.
Finally, we have proven in multiple cases that the ARPU will grow. In cases, even the revenue from MB plans. Reach out to us to hear more!
Book a demo
Want to learn more how the solution works, just book a remote demo
